Ford yaseYurophu: Izizathu ezi-5 zokuthi i-automaker isilele

I-crossover encinci yePuma ibonisa ukuba iFord inokuphumelela eYurophu ngoyilo lwangaphambili kunye namandla okuqhuba ezemidlalo.
IFord iphinda ijonge imodeli yayo yoshishino eYurophu ukuze ifumane inzuzo ezinzileyo kulo mmandla.
I-automaker ikhupha i-Focus compact sedan kunye ne-Fiesta hatchback encinci njengoko isiya kuluhlu oluncinci lweemoto zabakhweli zombane.Ukwanqumle amawaka emisebenzi, uninzi lwayo ngabaphuhlisi bemveliso, ukulungiselela ubukho obuncinci baseYurophu.
I-CEO yakwaFord uJim Farley uzama ukulungisa iingxaki ezibangelwe zizigqibo ezimbi phambi kokunyuselwa kwakhe kumsebenzi ophezulu ngo-2020.
Ukutyhubela iminyaka, umenzi we-automaker wenze isigqibo esilumkileyo sokuphefumla ubomi obutsha kwimarike yeeveni yaseYurophu ngokusungulwa kwemodeli ye-S-Max kunye neGalaxy.Kwaze, ngo-2007, kwafika iKuga, iSUV ehlangeneyo ekufanelekele ngokugqibeleleyo ukuthanda kwaseYurophu.Kodwa emva koko, umbhobho wemveliso uyancipha kwaye waba buthathaka.
I-minivan ye-B-Max yaziswa kwi-2012 xa icandelo liyancipha.Yaziswa e-Europe ngo-2014, i-Ecosport compact crossover eyenziwe yi-India ayikhange ibe nampembelelo ingako kwicandelo layo.I-subcompact Ka yatshintshwa yi-Ka + eyenziwe yaseBrazil engabizi kakhulu, kodwa abathengi abaninzi abazange baqiniseke.
Imodeli entsha ibonakala iyisisombululo sexeshana esingenako ukuhambelana namandla okuqhuba anikezelwa yiFocus kunye neFiesta kumacandelo abo.Ukuqhuba ukuzonwabisa kutshintshwa ngokungaqhelekanga.
Ngo-2018, ngoko-CEO uJim Hackett, owayeqhuba umenzi wefenitshala yase-US, wagqiba ekubeni alahle imodeli engenzi nzuzo, ngakumbi eYurophu, kwaye ayitshintshe nantoni na.I-Ecosport kunye ne-B-Max ziphelile, njenge-S-Max kunye neGalaxy.
I-Ford iphume kumacandelo amaninzi ngexesha elifutshane.Inkampani izame ukugcwalisa esi sikhewu ngokwakhiwa kwakhona okubanzi kweemodeli eziseleyo.
Ke into engenakuphepheka yenzeka: Isabelo semarike yeFord saqala ukuhla.Esi sabelo sehla ukusuka kwi-11.8% ngo-1994 ukuya kwi-8.2% ngo-2007 ukuya kwi-4.8% ngo-2021.
I-crossover encinci yePuma eyasungulwa ngo-2019 ibonise ukuba iFord inokwenza izinto ngokwahlukileyo.Yayilwa njengesithuthi sendlela yokuphila kwezemidlalo, kwaye yaphumelela.
IPuma ibiyeyona modeli yemoto yabakhweli yakwaFord ethengiswe kakhulu eYurophu kulo nyaka uphelileyo, kwaye kuthengiswe iiyunithi ezingama-132,000, ngokweDataforce.
Njengenkampani kawonke-wonke yaseMelika, iFord igxile kakhulu kwiziphumo ezincumisayo zekota.Abatyali-mali bakhetha ukwanda kweengeniso ngaphezu kwesicwangciso sexesha elide esithembisayo esingasayi kuhlawula kwangoko.
Le meko ibumba izigqibo zabo bonke abaphathi beFord.Ingxelo yengeniso yekota yeFord yabahlalutyi nabatyali-mali ivakalise ingcamango yokuba ukuncitshiswa kweendleko kunye nokudendwa ziimpawu zolawulo olunobuqili.
Kodwa imijikelo yemveliso yeemoto ihlala iminyaka, kwaye izixhobo kunye neemodeli ziyalahlwa iminyaka.Kweli xesha apho abasebenzi bezakhono benqongophele, ukwahlukana neenjineli ezikhapha yonke imbali yophuhliso lwamacandelo kubulala kakhulu.
IFord iceba ukucutha imisebenzi eli-1 000 kwiziko labo lophuhliso laseYurophu eliseCologne-Mekenich, nto leyo enokuphinda iyikhathaze le nkampani.Izithuthi zombane zebhetri zifuna umzamo omncinci wophuhliso kuneeplatifomu zenjini yokutsha, kodwa ukusungulwa kwangaphakathi kunye nokudalwa kwexabiso kuyafuneka ngakumbi kunanini na ngaphambili ngexesha lokutshintshwa kweshishini kwimodeli yombane eqhutywa yisoftware.
Esinye sezona zityholo ziphambili kubenzi bezigqibo bakwaFord kukuba balala ngenkqubo yokufakelwa kombane.Xa iMitsubishi i-MiEV yokuqala eveliswe ngobuninzi yaseYurophu yaveliswa ngo-2009 kumboniso weMoto we-Geneva, abaphathi bakwaFord bajoyina abantu bangaphakathi kwishishini ukuze bahlekise imoto.
I-Ford ikholelwa ukuba inokuhlangabezana nemigangatho engqongqo yokukhupha izinto ezikhutshwayo zaseYurophu ngokuphucula ukusebenza kakuhle kweenjini zokutsha zangaphakathi kunye nokwamkelwa ngobuchule kobuchwephesha obuxutyiweyo.Ngelixa icandelo lobuNjineli obuPhakamileyo beFord lalineengqikelelo ezomeleleyo zebhetri-yombane kunye ne-fuel-cell yesithuthi kwiminyaka emininzi eyadlulayo, yanamathela kubo xa abakhuphisana nabo babesungula iimodeli zombane webhetri.
Nalapha, umnqweno wabaphathi bakwaFord wokunciphisa iindleko uchaphazeleke kakubi.Umsebenzi kubuchwepheshe obutsha uyancitshiswa, ulibazisekile okanye umisiwe ukuze kuphuculwe umgca osezantsi kwixesha elifutshane.
Ukufumana oko, iFord yatyikitya intsebenziswano yoshishino kunye neVolkswagen ngo-2020 ukusebenzisa iVW MEB yoyilo lombane ukuxhasa iimoto ezintsha zombane zakwaFord eYurophu.Imodeli yokuqala, i-compact crossover esekelwe kwi-ID4 yeVolkswagen, iya kufakwa kwimveliso kwisityalo saseFord saseCologne ekwindla.Yathatha indawo yomzi-mveliso weFiesta.
Imodeli yesibini iya kukhutshwa kulo nyaka uzayo.Inkqubo inkulu: malunga neeyunithi ezingama-600,000 zemodeli nganye malunga neminyaka emine.
Nangona i-Ford iphuhlisa iqonga layo lombane, aliyi kubonakala kwimarike kude kube ngu-2025. Kwaye yaphuhliswa kungekhona eYurophu, kodwa e-USA.
I-Ford ayiphumelelanga ukubeka uphawu olulodwa eYurophu.Igama le-Ford aliyiyo inzuzo yokhuphiswano eYurophu, kodwa kunokuba yinto engalunganga.Oku kukhokelele umenzi wemoto kwizaphulelo ezibalulekileyo zemarike.Iinzame zakhe zokubeka iimoto zakhe zokuqala zombane endleleni esebenzisa ubuchwepheshe beVolkswagen zange zincede.
Abaphathi bezentengiso bakwaFord baye bayibona ingxaki kwaye ngoku babona ukukhuthaza uhlobo lwelifa lemveli laseMelika njengendlela yokugqama kwimarike yaseYurophu emfiliba."Umoya wokuzonwabisa" yi-credo ye-brand entsha.
I-Bronco yathengiswa kwezinye iimarike zaseYurophu njengemodeli ye-halo, ebonisa isilogeni sayo sentengiso esithi "Umoya wokuzonwabisa".
Ingaba oku kubekwa ngokutsha kuya kukhokelela kutshintsho olulindelekileyo kwimbono yophawu kunye nexabiso lihlala libonakala.
Ukongeza, i-brand yeJeep kaStellantis sele imiliselwe ngokuqinileyo ezingqondweni zabantu baseYurophu njengentshatsheli yaseMelika kwindlela yokuphila yangaphandle.
I-Ford inothungelwano lomthengisi ozinikeleyo, othembekileyo nobanzi kumazwe amaninzi aseYurophu.Oku kukudibanisa okukhulu kwishishini apho ukuthengiswa kwe-brand kunye neentlobo ezininzi zokuthengisa zisanda.
Nangona kunjalo, iFord ayizange ikhuthaze ngokwenene le nethiwekhi yomthengisi inamandla ukuba ingene kwihlabathi elitsha leemveliso eziphathwayo.Ngokuqinisekileyo, inkonzo yokwabelana ngemoto ye-Ford yasungulwa ngo-2013, kodwa ayikabanjwa kwaye abathengisi abaninzi bayisebenzisa ukubonelela ngeemoto kubathengi ngelixa iimoto zabo zilungiswa okanye zilungiswa.
Kunyaka ophelileyo, abakwaFord banikezele ngenkonzo yomrhumo njengenye indlela yokuba nemoto, kodwa kuphela kubathengisi abakhethiweyo.Ishishini le-Spin lokurenta isithuthuthu sombane lathengiswa kumqhubi we-micromobility waseJamani i-Tier Mobility kulo nyaka uphelileyo.
Ngokungafaniyo neentshaba zayo iToyota kunye neRenault, iFord isekude nophuhliso olucwangcisiweyo lweemveliso eziphathwayo eYurophu.
Ayinamsebenzi okwangoku, kodwa ngeli xesha lemoto njengenkonzo, inokuphinda ihlasele iFord kwixesha elizayo njengoko abo bakhuphisana nabo befumana indawo kweli candelo leshishini elikhulayo.
Ungazikhupha nanini na usebenzisa ikhonkco kwezi imeyile.Ngolwazi oluthe kratya, nceda ubone uMgaqo-nkqubo wethu waBucala.
Bhalisa kwaye ufumane ezona ndaba zibalaseleyo zeemoto zaseYurophu ngqo kwibhokisi yakho yemiyalezo engenayo simahla.Khetha iindaba zakho - siya kuzisa.
Ungazikhupha nanini na usebenzisa ikhonkco kwezi imeyile.Ngolwazi oluthe kratya, nceda ubone uMgaqo-nkqubo wethu waBucala.
Iqela leentatheli zehlabathi jikelele kunye nabahleli babonelela ngokhuseleko olubanzi nolugunyazisiweyo lweshishini leemoto 24/7, eliquka iindaba ezibalulekileyo kwishishini lakho.
I-Automotive News yaseYurophu, eyasekwa ngo-1996, ngumthombo wolwazi kubenzi bezigqibo kunye neenkokheli zezimvo ezisebenza eYurophu.